Lack of delivery options affects your customer conversion
A recent survey made on 1.213 adults from the United Kingdom carried out by digital marketing agency Marketingsignals revealed that the lack of delivery options on merchant sites is one of the reasons why they don’t finish their shopping on those particular channels.
This is extremely valuable information for online business owners, as it offers insight into the preferences buyers have nowadays, in a world described by high-speed services and online shopping. The retailers who are embracing technology in order to improve their services register bigger profit in the long run and offering complex shipping options might be a key element in this equation.
Let’s face it, whether your retail business is primarily online, you sell mostly in-store, or a combination or both — shipping and delivery is a major sales driver.
Gareth Hoyle, managing director at Marketingsignals.com comments: “Our research points to the growing importance of omnichannel in the UK, yet many struggle to measure success”.
Shipping items domestically or internationally can be costly and time-consuming for retailers, but it helps you reach a much larger market and provide a personalized service that today’s shopper has come to expect. And with all the delivery options available, it’s a challenge to choose the right ones for your business. It may seem like we’re living in the future, but it’s now possible to place your order online and receive your delivery all in the same day.
Sameday delivery is in high demand and is expected to continue growing exponentially, Royal Mail, DPD and DHL offering sameday delivery after a few years of being unsuccessful at offering it in a reliable way. What didn’t work five years ago might work now. Just as shopping as a whole experiences changes constantly, order delivery evolves also and nowadays it’s pretty retro to work with just one courier company.
The Marketingsignals survey shows just how important it is for online multichannel businesses to offer multiple delivery options, based on their clients’ location, need for speedy delivery, budget and availability. 34% of the respondents confirmed that if a store they are visiting online doesn’t offer a multitude of shipping services, chances are they will simply look for a store that does.
Clients are not patient anymore and there is a big chance that certain products are available on a multitude of sites, not just on yours, so as long as there are options potential customers will always look for the shop that best suits their needs.
If you want your business to step ahead and offer reliable order management, JustShipIt will help you send invoices, dispatch and print labels. The tool is able to integrate with multiple market places.
JustShipIT is integrated with Royal Mail, UK Mail, Yodel, DPD, Collect+, Click & Drop and many more simply to give you the chance to organize your shipment all in one place and offer multiple delivery services to your potential customers. To help you save time, the app has built-in dispatching, which updates the platform once an item has been shipped.
Another feature of JustShipIT is allowing you to export your orders to different carriers (DHL, TNT, DPD etc.) to update tracking with ease.
Printing a picking and packing list to help your dispatching team with signing off what has been sent each day is another major plus of our app.
By using our app you will slowly but surely boost the conversion of the 34% from basic shop visitors to loyal customers.